Nokia's Windows Phone Strategy Will Fail: 10 Reasons Why ( Page 1 of 2 )
Nokia is getting serious about its Windows Phone 7 plans this year by finally bringing its Lumia line of devices to the U.S. on T-Mobiles network. In the coming months, Nokia plans to offer many more Windows Phone 7-based handsets all in the hopes of establishing itself as a premier smartphone vendor in the market.
However, its chances of actually succeeding in that market are slim. Sure, Nokia is a well-known company with a huge following around the world. But what the company has shown so far has not been impressive. And unless it has an ace up its sleeve that it hasnt played yet, it doesnt appear that its strategy is good enough to overcome the Android onslaught and make Windows Phone 7 a respectable competitor to Android and Apple iOS.
Try as it might, Nokia appears lost in the mobile space with Windows Phone 7. And although it might want to regain its past glory, it appears that at least in the next few years that just wont happen.
Read on to find out why Nokias Windows Phone plans will fail miserably:
1. The product designs are sub-par
When you look at the Lumia line of Windows Phone 7-based devices, its hard to find too many redeeming qualities in their designs. Theres nothing unique about the devices and its hard to see whats in their designs that would make folks want to buy those products instead of the countless others on store shelves that come with more innovative features or eye-catching designs.
2. Nokias brand loyalty is waning
Nokias brand loyalty is on the decline. Countless customers that previously bought the companys handsets are now switching to other products with better features, performance and applications. Meanwhile, Nokia has done little (if anything) to repair its ailing brand. At what point will the company wake up and realize it needs to regain lost customers?
3. Microsoft has lost mobile customer trust
Speaking of trust, Microsoft has also lost its way in the mobile space. The software giant once had a large, loyal following. But now, with better options available elsewhere, it has fallen far behind. And like Nokia, it has done little to fix it. Unfortunately, Microsoft has lost the trust of mobile customers and that will only hurt Nokias Windows Phones.
4. Windows Phone 7 cant attract enterprise customers
Although its not often cited, the enterprise is unarguably the most important sector of the mobile space for any company not named Apple. But its in the enterprise market where its most vulnerable now thanks mainly to RIMs decline. Yet, Microsoft has done little to augment the appeal of Windows Phone 7 to the enterprise and now enterprise customers are looking elsewhere. That alone could be enough to hurt Nokias chances of succeeding in the mobile space.
