Starting July 1, Starbucks will offer free wi-fi service at its company owned stores in the U.S.
Currently coffee-drinkers at Starbucks pay $2.95 for two hours of Web surfing via AT&T`s network. The change is preceded by McDonald`s move last December to drop the $2.95 access charge and offer its customers free Internet service.
Appearing at WIRED`s Business Conference Disruptive by Design today, Starbucks CEO Howard Schultz announced the move, along with some other changes. Schultz also revealed plans for a new Internet portal called the Starbucks Digital Network, in partnership with Yahoo!, which will debut later this fall.
This online experience -- available only in U.S. company operated Starbucks stores -- will be unique in its content offerings, the company said, allowing customers free unrestricted access to various paid sites and services such as wsj.com, exclusive content and previews, free downloads, local community news and activities, on their laptops, tablets or smart phones.
Starbucks says the Starbucks Digital Network "opens up a uniquely valuable customer experience," while at the same time appeals to leading online content providers and provides a new channel for customer engagement. Launch content providers will include -- among others -- iTunes, The New York Times, Patch, USA TODAY, The Wall Street Journal, Yahoo! and ZAGAT.
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15.06.2010
Starbucks To Offer Free Wi-Fi At Company Stores
Starting July 1, Starbucks will offer free wi-fi service at its company owned stores in the U.S. Currently coffee-drinkers at Starbucks pay $2.95 for two hours of Web surfing via AT&T`s network. The change is preceded by McDonald`s move last December to drop the... |
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